The Tech Channel Index

High-tech companies depend on timely market information to adjust their marketing programs, make swift operational decisions, and survive in a high-speed product lifecycle environment. However, these companies often have a limited view of their performance because they make decisions using a patchwork of incomplete and aged data sources

Zyme’s Tech Channel Index (TCI) is based on the aggregation of point-of-sale (POS) and inventory data from companies that have opted to participate in the program. Zyme collects this data using its proven world-class data integrity methods, and it treats the data of opt-in participants with absolute confidentiality and security. Participant names are never released, and the TCI preparation methods ensure that their identities remain anonymous.

Using patent-pending methods, Zyme created the Tech Channel Index to provide a single, uniform view of sales and inventory performance metrics covering developed and emerging markets. TCI metrics are derived by aggregating more than 7 million transactions collected from more than 1,500 distributors and retailers each week. Participating companies represent over $30 billion in channel sales in multiple high-tech product categories.

The month-to-month percentage change in sales volume for the U.S. Census Bureau-s survey of electronics retailers (NAICS 443 less 443111) is compared to the month-to-month change in the sales activity for electronic retailer channels as measured by the TCI basket of consumer IT and electronics.

The 35,000 products included in the TCI's basket have been tested and benchmarked against established economic standards, such as the U.S. Census Bureau data shown above, and have been found to accurately represent spending on enterprise IT, consumer IT, and software categories. Products included in the TCI are tracked across all geographies and partner segments worldwide. This approach to construction yields a TCI data set that is uniform from channel to channel and country to country.

The TCI contains channel data from more than 140 countries across Asia-Pacific, Eastern and Western Europe, the Middle East, Africa, Latin America, and North America, as well as other important markets.

The TCI's patent-pending process is designed to build on Zyme's best-in-class channel data integrity software platform, which guarantees the most reliable and accurate view of global channel performance. Powered by its Service-on-Software approach, Zyme cleanses incoming data by validating transaction-level accuracy and resolving identified exceptions. This "clean" data is then analyzed and correlated to ensure that it will produce a reliable index. Zyme collects, calculates, and delivers index data each week to provide users with the most current view of channels across the globe.

The Tech Channel Index is a market intelligence resource for technology companies that would like to benchmark their performance relative to global channel movements.

To learn more about the Tech Channel Index, contact us at inquiry@zymesolutions.com

Benchmarked Against Standards

Zyme periodically benchmarks the Tech Channel Index against nationwide standards of consumer confidence, as well as census data for sales and inventory levels.

To see how the TCI stacks up, see

• Tech Channel Index versus other economic indicators