Tech Channel Index Perspectives

2009 US Back-to-School Season: Overview of Major Technology Retailer Performance
October 2009
This is an analysis of the technology sales in the US retail channel during the 2009 back to school season. This period: July 7 through September 26, 2009.

Emerging Markets Technology Channel Sales and Inventory Performance in 2008
May 18, 2009
This article provides an analysis of how the top ten emerging markets covered by Tech Channel Index performed in the areas of sales growth, inventory management and performance variation for consumer IT products. Marketing, sales, channel and country managers should take away the following from this article: the relative size and magnitude of sales growth among the emerging markets, the inventory levels required to manage in these countries, the variability in inventory and week-to-week sales relative to the US. Finally, this article provides a framework to perform periodic comparative analysis of various markets using Tech Channel Index data. This framework should help managers with market entry, inventory allocation and incentive program budgeting decisions within or across regions. This Period: January 1st through December 31st, 2008

US Broadline Retailers Increasing Share of Technology Sales
March 26, 2009
This is the final synopsis article tracking and analyzing the US electronics, broadline, office supply and online retail channels as they recover from the tough 2008 holiday shopping season. This Period: January 3rd through March23rd, 2009

US Retailers Appear More Conservative Going into Q1
February 16, 2009
Comparison of current year to prior year inventory levels across traditional US based bricks and mortar retailers who carry consumer IT and electronics products. Article shows that these retailers are 10 to 20 percent below the same levels last. This could mean that these retailers are more carefully managing their cash-flow in anticipation of slower sales in the next few weeks. Your customers' needs are constantly growing and changing. The volumes, complexity and quality assurance requirements of your raw material - Data - are also growing. And to top it off, your company has a growth strategy that requires the ability to sell new and more products and services for current customers and into new markets.

CASE STUDY
Read an AMR case study on how Zyme is helping SanDisk with partner profitability and other channel data challenges
Read Case Study