Webcast

The Value of Channel Data Integrity - Challenges and Best Practices
Executive Overview
Listen to executives from leading high-tech firms talk about "channel data integrity" challenges, and best practices in addressing these challenges. Learn about:
  • How leading technology vendors address problems with channel data and partner compliance
  • How channel data integrity can increase sales, reduce financial exposure and improve partner satisfaction
  • Making the business case for channel data integrity


Speakers:
Bill Gedwill, Director, Global Market Analytics, Logitech
Bill Gedwill, Director, Global Market Analytics, Logitech
Currently Director Global Market Analytics for Logitech. I started the Analytics Group 3 years ago focused on the US and Canada markets then expanding the Team Globally in the last 18 months.

In this role, my Team is responsible for the Data Collection, Management and Reporting of partner sales, inventory and Market data Globally.

Specifically,
  • Manage the Zyme relationship
  • Definition and implementation of key worldwide processes and tools to enable optimization of the marketing mix.
  • Establishing a consistent consumption tracking and analysis system
  • Build "single source of truth" for all strategic data
  • Analysis of the competitive environment

Prior to joining Logitech, my background was primarily in Consumer Packaged Goods Companies. I spent several years at SCJ, Coke and most recently Clorox. In each case, I was involved in Market analytics leveraging both IRI and Nielson sales data. I also have extensive background in Consumer Insights managing primary research projects.

Desa Zraick, Senior Director, Global Channel Development & Operations, Seagate
Desa Zraick, Sr. Director, Global Channel Programs and Development, Seagate
As Seagate Technology's Sr. Director of Global Channel Programs and Development, Desa Zraick develops and executes Seagate's global channel strategy with particular focus on global channel compliance and integrity for Seagate's worldwide distribution channel.

Zraick has more than 20 years of global and domestic channel management experience with leading public and pre IPO companies. Zraick came to Seagate from Sun Microsystems, where as Director of Worldwide Volume Channel Strategy where she led the development and execution of Sun's volume channel strategy.

Prior to Sun, Zraick served as Director of Sales and Marketing for Asia Pacific and North and South America at Cobalt Networks. In prior roles, Zraick developed new channel services, innovative go-to-market programs, and orchestrated strategic partnerships with tier-one service providers and integrators.
Zraick holds a bachelor's degree in marketing from Ateneo de Manila University (Loyola).

Mike Tamaru, CFO, AliphCom
Michael Tamaru, CFO, AliphCom.
Michael Tamaru has held management roles with a variety of multinational, high tech companies In these roles, he managed finance, planning and operations for high-tech consumer electronics products sold into distribution and retail channels. Characterized by fast product development cycles, mass-market channels, and double-digit ASP declines, these markets require visibility to the end-to-end supply chain and tight management of channel programs.

Michael is Chief Financial Officer for AliphCom, maker of the Jawbone Bluetooth headset. His Consumer Electronics experience also includes CFO for the Linksys subsidiary of Cisco Systems, Vice President of Finance and Human Resources for Magellan GPS Navigation, and Business Group CFO for Philips Consumer Electronics.

Michael received a Bachelor of Science from University of California at Berkeley, an MBA from the University of Chicago and is a Certified Public Accountant.

Event Details
Original Date: Live at Channel Management Summit in San Francisco, Oct 1, 10:30 am
Duration: 35 minutes

CASE STUDY
Read an AMR case study on how Zyme is helping SanDisk with partner profitability and other channel data challenges
Read Case Study