Global markets represent an increasing share of most technology companies' sales. Yet due to the fragmented, multi-tier channel structure in many countries, technology companies have a hard time getting good visibility to sales in all the markets they serve. This white paper from Ventana Research outlines the arguments for improving global channel visibility, including benefits such as better channel management, improved financial and operational processes, and more accurate channel incentive payments. The paper also discusses the obstacles to global channel visibility, as well as strategies to overcome them