Zyme has developed the most comprehensive validated global directory of Tier 2 technology resellers and sub-distributors available in the market today, with coverage in 175 countries. This global directory is continuously enriched from POS transactions that Zyme handles on behalf of our clients, and supplemented through Zyme independent research.
Built around this global channel directory, Zyme has built a proprietary name-matching software application, taking advantage of two technologies:
- Informatica Data Quality Software: Informatica has a proven reputation for robust data analysis, cleansing, and matching software, and this technology forms an important building block of Zyme's data quality architecture. Learn more about the Zyme - Informatica partnership.
- Fuzzy Logic Matching Software. Zyme has implemented proprietary, technology-channel-specific name matching algorithm, along with format/ punctuation standardization, and noise word removal techniques to achieve the highest match rates available in the industry.
Powered by this state of the art global directory and name-matching software platform, Zyme can:
- Identify and replace reseller names in Tier 1 reported POS transactions, along with a full record from the Zyme directory and a unique Zyme ID that can be used by our clients to synchronize with internal customer master databases.
- Periodically cleanse and synchronize the internal Reseller Name Master databases at our clients.
- Identify and separate end users from channel partners identified in the POS transactions, for further research.
