Most technology companies that sell through channels are “flying blind”—they have data about their direct sales, but they rely on patchy, unreliable partner data for information on channel sales. The result: Managers do not know which products are selling, in what quantities, and to which customer segments. This lack of reliable partner data also hampers the company’s decisions about revenue recognition, estimates for reserves, sales commissioning, and sales forecasting.

TrueData is a secure solution to this problem for technology vendors. It automates data acquisition from your global channel partners, ensures data integrity, and enriches and reports this high-quality data so you can use it to make strategic business decisions. TrueData leverages ZymeTone, a data specification and set of APIs for channel partners that enables your company to quickly scale data capture to thousands of your Tier-1 and Tier-2 channel partners globally.

TrueData addresses key challenges in acquiring partner sales data, such as:

• Lack of global data capture infrastructure
• Lack of shared master data between high-tech companies and their partners
• Poor-quality reported data
• Issues of partner compliance with reporting requirements

Several extensions for TrueData are available. For more information on TrueData, download a data sheet.