Zyme Business Analytics Services

Product companies rely on channel inventory and sales data for a number of important business decision processes. Zyme provides a series of Business Analytics services to support many of these decision areas using channel data.

• Marketing promotion effectiveness: Produce a weekly statistical correlation of product sell-through to promotions, to monitor the impact of channel promotions.
• Demand forecasting: Produce several scenarios each week that extrapolate channel sell-through and sell-in to the end of the current and next quarters, based on agreed-upon models.
• Sales commission payments: Enrich sell-through data with demographic and firmographic attributes, and produce a weekly tabulation of channel sales according to pre-defined industry vertical or regional sales territories.
• Pricing: Perform a running calculation of actual realized price relative to list price, by partner, end-market, and product area.